The beauty industry has experienced a radical change over the last decade. For beauty marketing or cosmetic marketing, the practice of Guided Selling is absolutely essential. In the cosmetics industry, though, this means more than just having a site that’s responsive. 47 Digital Marketing Beauty jobs available on Indeed.com. In this new, digital-first age consumers are increasingly inclined to shop for clothes and accessories online, knowing they can easily return purchased products if they’re unsatisfied. Digital marketing trends on social channels, and even in stores, are changing the way the beauty industry interacts with and lures consumers. THE MULTI-BILLION dollar beauty industry has increasingly shifted to digital as social media became a way of marketing products, a trend that has also come to Southeast Asia, according to a … DIGITAL MARKETING IN THE BEAUTY INDUSTRY Venus Tamturk. The global beauty and personal care industry was estimated to be worth US$1.127 billion in 2018 and is expected to continue growing strongly. Discover the biggest marketing trends in the beauty industry plus examples from leading beauty brands to inspire your own marketing strategy. Apply to Social Media Specialist, Digital Marketer, Social Media Intern and more! Digital Beauty HQ was created to be your daily resource for all things beauty, social media & influencer marketing. Finally, digital marketing without an emphasis on the need to be mobile-friendly is dead in the water. The beauty industry is having a bit of a moment. Digital Beauty is for all audiences including CMOs, content creators, creatives, influencers, and agencies alike. Prestige beauty saw $17.7 billion in sales for their sector of the beauty industry in 2017, up 6% from the previous year. The U.S. currently is the world’s largest beauty market , with about 20% share, followed by China (13%) and Japan (8%). Loading... Unsubscribe from Venus Tamturk? ... Digital Marketing Case Study : Fashion Retail - Duration: 2:21. Today the global beauty industry is a $532 billion business. Plus, get our case study on how Rimmel London leveraged these brand marketing trends in their digital strategy. Given the growth of the cosmetics market, which is projected to hit $805.51 billion by 2023 according to Orbis Research, there will be no shortage of beauty products to choose from in 2019 and beyond.Long gone are the days when you had to head to your local Macy’s or Nordstrom for your favorite foundation or moisturizer. The end customer is smarter and savvier than ever. Like with fashion and luxury, the dawn of social media – along with other digital innovations – is transforming the way consumers discover and shop for beauty brands, forcing marketing professionals to constantly innovate. They have not only wholeheartedly embraced digital transformation, they have remained resilient in light of a turbulent retail market of the past few years. It’s important for your digital experience to mimic the in-store shopping experience as much as possible. Beauty consumption and the cosmetic market has grown exponentially in the past few years. Beauty businesses and brands are facing enormous challenges, not just in ecommerce, but with the evolution of customer behavior in the digital age.